Why do all tooth brushes look the same?
The handy brush it is aimed at DIY family men who don’t care for spending up wards of 15 dollars a month on toothbrushes and are concerned with the environmental foot print.
The handy brush’s form comes from the reliable power drill that no DIY man can go without, the smooth finger grooves affords your fingers in the most ergonomic position ready for brushing, whilst the finger placement provides a comforting feel the back of the brush moulds to the curves and contours of the palm, it is this comfortable grip that is felt when handling tools in the garage workshop. Although the Handy brushes feel mimics that of a power drill it is not nearly as cumbersome as real tools, the inner ribbing provides a very strong structure for those DIY men who have a tight grip. The ribbing also provides an opportunity for creativity, the interesting shapes engages the eye and turns the Handy brush into something more than just a brush.
Often people try to seclude brushes in usually what is considered as an unhygienic corner of the basin, in a mouldy cup or touching other brushes, but the handy brushes form and inner shapes created by internal ribbing makes you want to make a decoration for the bathroom. The many shapes and patterns available would also make it ideal for a personalised product. The one-of-a-kind design stands out from all other tooth brushes, which open the doors for excellent conversation with others who are curious about the handy brush.
Once the bristles are worn on the handy brush the cost of replacing the price of the brush head is but a fraction of the cost of a regular tooth brush, this accomplished the simple locking system in which the small brush head attaches into the handle and can be easily replaced using two simples steps, this means that the DIY man has more money to spend on his tools rather than buying a more expensive brush which contributes to a larger environmental foot print. As the small head is what gets replaced (not the sturdy handle) the environmental impact of disposing the tiny part is minimised.
As the material usage plays a vital role in the cost efficiency of this product to the user and to the manufacturers the outer shell would be injection moulded then brushed or anodised aluminium insert would be secured in the centre to add strength and anaesthetics. These materials are both inexpensive and easily manipulated, the brush handle is also a one off-buy and does no have to replaced
The entire feel of the brush is intended to make the user feel more masculine and bring the experience of the workshop into the mundane ritual of brushing your teeth
There was great leap from seeing you’re mock up model to the actual appearence model. The finish is great. Its appearance successfully portrays that of a DIY guy. Apart from your greater skill in model making an improvement for the toothbrush is maybe to make the toothbrush less bulky, slimmer. Maybe also consider changing or varying the colour to bright blues etc. to capture a feel of cleanliness.
ReplyDeleteThe shape of your design is very interesting as it is so different from ordinary toothbrushes. The handle effectively adapts the ergonomics of DIY tools to the simple task of brushing teeth. I like how it can both stand up on its own and be hung up, and also how the head can be replaced instead of disposing the whole unit.
ReplyDeleteIt does look like something your target market would buy as it strongly reflects their DIY lifestyle.
To improve it I would say to maybe choose a different material or colour that would look more in harmony with a bathroom environment.
The size of this product stands out from others within its competing market. I'm not sure about the oversized handle in comparison to the miniscule brushing end of the toothbrush, it does protray a more masculine image to the action. The colour and finish is industrial and does reflect the preference of a typical DIY man. I would suggest a less bulky product, although it is entirely open to user preference.
ReplyDeleteI like how you have redesigned the form of a toothbrush in a whole new way, it compliments your target market well, tho i feel the form is a bit to big and hard to grasp, also because of its form its only limited to the use in one way as with a normal toothbrush you can hold it in many ways.
ReplyDeleteHey man, you already know I think your toothbrush is the best thing since sliced bread. I really like the sturdy look of it and I truly think something like this would really appeal to someone in your market. The only suggestions I can make are that maybe a different colour for the inside aluminium section to the outside of the handle would give it some contrast and give it a more interesting look. It would have also been really cool to see a head that is less plain (I know this is only a model and u probably would have done these for the final design)
ReplyDeleteOverall well done very nice design