David kelley: Human centred design

Watching this video for the first time really awakened my idea of how things should be designed, from the video i concluded that products or processes shouldnt be realised with practicality solely in mind, the creations should be human centred, that is the products should react and interact with the user personifying the product and giving it life.

The first example of this is the Prada shop in London where the mundane task of shopping for clothes is transformed into a highly interactive experience provoking interest and creating a comfortable experience for the shopper, the scanning system used the shop eliminates any kind of confusion by the sales person and the customer that would normally be present, little differences like these offer a much more enhanced experience when shopping.
The clever use of the liquid crystals to cloud the changing room as to replace the need for a curtain also would offer a more humble futuristic feel to the shopping experience , the whole concept isnt over embellished with the usual bells and whistles but more simply just a button operated by the foot, this would make the customer feel more catered to rather than feeling like the shop is trying to make a shallow attempt to impress the customer.

As i am watching the video i am always reminded that the designs are to create emotion and to deliver an environment where one could feel a certain way towards the product, such as the SPYFISH. The product would act as a somewhat 'teacher' where you would learn something new every time the SPYFISH is used, that in itself would place trust in the product thus encompassing it with feeling.

When getting to the crux of it all the cubicle for Dilbert senario is what the whole concept of human centred design is based on, making the product be more human without it looking like human. The final design  manifests many tell tale signs that dibert wants to feel welcomed by his cubicle, the subtle things like the weltering flower instantly gives the cublicle the ability to express happiness and sorrow as simple as it is this personifies the product which in turn makes it human centred.

The last product discussed with the heroic name, "The super money maker", has a sort of iconic place in Africa with trust being placed in it for thousands of poeple's main source of income, people love their new product as it brings happiness, and most important of all  money. The action of pumping water with the great product aslo makes poeple feel the joy of earning money when getting charity is unreliable, its as though the pump for the poeple is an almost holy item which answered their prayers.

By the end of the video i was totally convinced that making the personality of the product plays a most vital role in how successful it is and how it can make poeple feel.
If all products were as loved as the super money make there wouldnt be waste in the world.