Firstly this video stood out mostly to me because of itS clever use of characters and personification, the use of the old style camera helping much less obsolete technology reach another life is pointing out how far technology has come along.
the video takes on an emotional journey through the eyes of a mobile phone from the hectic memories had by the phone being mined from all over the world to the ecstasy felt when being used.
The mobile phone feels worthless because of its planned obsolescence after 1 the phone gets 'replaced' with a new sleeker phone with more features.
The phone , like a child has vague memories of being shipped by ship, plane and train which shows the viewer how much work is put into making a phone which just gets out done a new one, this is quite wasteful as later in the film its shown that a better design would see a new life for the neglected phone. Design for disassembly simply means that instead of keeping phone for it to take space the drawer it would taken apart with ease to harness the materials to recycle, to again provide the phone with the sought after happiness experienced when first charged. Mr eric-sun's emotions persuade the viewer to sympathise with him and sway the viewer to believing that a better design could result in less waste.
The other option for a better design a design that has no planned obsolescence , compatible with upgrade and not in tune with fashion trends, these factors and more contribute to any phone classification as being obsolete.
Another way of emphasising the fact that the phones that have planned obsolescence equal waste is the example shown in the film where there is hole filled with phones, infinite drawers with phones in them, and shredding of phones, these animation create a negative vibe due to music and harsh imagery which in turn convinces the audience that it is bad.
I believe that all things could be designed better, but profit rules the world, money is the driving force behind all good and bad decisions, the fact the these decisions negatively impact certain people (mobile phones) is disregarded by the 'parents'. Good design for something as profitable as bringing out the latest mobile phone which greatly supersedes the last of its kind in all aspects whether it be aesthetically, fashionalbility or even technically.
Perhaps profit should be looked at differently, profit could mean a simple benefit, whether it be financial or moral. Moral benefits include making a good quality product that will not fail until other forces interfere with its inner workings for the customers. Of course it’s easy to say the we should be looking at better design for recycling or better quality which prolongs the development of new phones, but perhaps it’s easier said than done when irresponsible 'parents' only have financial profit in sight.
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