Tuesday, August 17, 2010

Don norman....emotional design



In this video Don Norman discusses how products have emotions; the products work the senses in our brains on three levels, visceral, behavioural and reflective. The examples he gives such as the teapot that turns when the tea is ready or not, is a prime icon of how the tilting of the pot conveys different emotions, just as humans connect emotions with their facial expressions, the products reflect emotion in their function and form.

The products that are fun to use, such as the mentioned mini coup induces happiness which affects the brain's function, as quoted by don Norman "Fun things work better" the things work better because of the attitude given by the fun product. The pleasant things offered by designers seem to interact better with the consumers as it makes it fun.

The impact of products as explained by Don Norman as being very influential is conveyed by his story about the two strings, the incentive or idea of a prize makes the problem fun which induces out of the box thinking. Whereas the normal problem wasn’t able to be solved without a prize to be won.

The visceral instinct level of emotions is perfectly explained by the blue bottles that are re used as vase or water bottles again, the eye likes the symmetry and the colour rather than the water inside.

The emotion inside the global knives for me demonstrates the behavioural level of processing the control had over tool is not connected to the feel of control that the weighted knife gives the user.

The reflective level of processing is how your brain reflects over why this product appeals to you, in the example given the gm hybrid car makes you think you are being helpful to the environment, which wouldn’t be noticed had you used a visceral level of processing.

The way products interact with the user as highlighted in the video interests me a great deal I would have known how detrimental the levels of processing used by our brains is when created an emotion from that product.

The very last picture that instantly tells a story intrigued me the most where a story appears from nothing more than placement of objects.



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